Will I "Really Like" this Movie?

Navigating Movie Website Ratings to Select More Enjoyable Movies

Archive for the tag “Cinemascore”

Will “You” Really Like This Movie?

If you reviewed this week’s Objective Top Twenty, you might have noticed something other than five additional movies on the list. You might have noticed that, other than Hidden Figures holding onto the number one spot on the list, all of the rankings had changed.

A few month’s back I mentioned that I was developing a new objective database to project “really like” movies that are not influenced at all by my taste in movies. This week’s Objective Top Twenty reflects the early fruits of that labor.

The plan is to build a very robust database of all of the movies from the last twenty five years that finished in the top 150 in box office sales for each year . I have 1992 through 1995 completed which gives me enough movies to get started with.

The key change in the “really like” formula is that my algorithm measures the probability that users of the IMDB database will rate a particular movie as a 7 out of 10 or higher, which is my definition of a “really like” movie. The key components of the formula are IMDB Average Rating, Rotten Tomatoes Rating, CinemaScore Grade, and the number of  Academy Award wins and nominations for the major categories and for the minor categories.

In future posts, I’ll flesh out my logic for all of these factors. But, the key factor is the capability to measure on IMDB the percentage of IMDB voters who have rated a particular movie as a 7 or higher. When you aggregate all of the movies with a particular IMDB average rating you get results that look like this sample:

Avg. Rating % Rating 7+
                8.5 92.8%
                8.0 88.8%
                7.5 81.4%
                7.0 69.2%
                6.5 54.7%
                6.0 41.5%
                5.5 28.7%

Note that, just because a movie has an average rating of 7.0, doesn’t mean that every movie with a 7.0 average rating is a “really like” movie.  Only 69.2% of the votes cast for the movies with a 7.0 rating were ratings of 7 or higher. Conversely, every movie with an average rating of 6.0 isn’t always a “don’t really like” movie since 41.5% of the voters handed out 7’s or higher. It does mean, though, that the probability of a 7.0 average rated movie is more likely to be a “really like” movie than one with a 6.0 rating.

These changes represent a start down a path towards a movie pre-screening tool that is more useful to the followers of this blog. It is a work in progress that will only get better as more years are added to the database. But, we have a better answer now to the question, “Will you ‘really like’ this movie?”

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If you’re going to the movies this weekend, chances are that you’re going to see Blade Runner 2049. The early indications are that it is going to live up to the hype. You might also check out The Florida Project, an under the radar movie that is getting some apparently well-deserved buzz.

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Why Does CinemaScore Leave Out So Many Good Movies When Issuing Grades?

The 2017 Academy Awards will be forever remembered as the year that La La Land was awarded Best Picture for about a minute before they discovered that Moonlight was the actual winner. Those two movies have something else in common. Neither movie received a CinemaScore grade despite, arguably, being the top two movies of 2016.

I’m thinking about this issue this week because three movies with Oscar buzz, StrongerBattle of the Sexes, and Victoria and Abdul,  went into limited release last weekend. None of them were graded by Cinemascore. There is a valid reason for this but that doesn’t make it any less disappointing to movie pre-screeners like myself.

For me, Cinemascore is appealing because it measures only opening night reaction. Most people who go to the opening night of a movie are there because they really want to see that movie. The pre-release buzz has grabbed their attention to such an extent that they can’t wait to see it. They walk into an opening night movie expecting to love it. When they walk out of the movie and respond to CinemaScore’s survey they are probably grading based on expectations. So, when a movie receives an “A” from Cinemascore, it tells us that the movie lives up to the hype. Anything less than that suggests that the movie experience was less than they expected.

CinemaScore gets stuck when it comes to movies that are released in a limited number of theaters prior to them being released widely in most theaters. CinemaScore samples locations throughout the U.S. and Canada to establish a credible unbiased sample. When a movie goes into limited release, it is released in some of their sample locations but not in most of their sample locations. Last weekend, Stronger was released in 573 theaters, Battle of the Sexes was released in 21 theaters, and Victoria and Abdul was released in 4 theaters. To provide some perspective, Kingsman: The Golden Circle opened in 4,003 theaters last weekend and earned a “B+” grade from CinemaScore. When Stronger and Battle of the Sexes goes into wide release tomorrow, does word of mouth reaction from moviegoers who’ve seen the movie in the last week disturb the integrity of any sample taken this weekend? When Victoria and Abdul goes into wide release on October 6, is its release into just 4 theaters last weekend sufficiently small to not taint the sample? I don’t know the answers to these questions. I’ll be looking to see if these movies get graded when they go into wide release. In Box Office Mojo’s article on last weekend’s box office performance they indicate that CinemaScore graded Stronger an “A-” even though it hasn’t been officially posted on their website. Perhaps they are waiting to post it after wide release?

I understand why grades don’t exist on CinemaScore for many limited release movies. I understand the importance of data integrity in the creation of a credible survey. I will just observe, though, that in this age of social media, using limited movie releases to build pre-wide release momentum for quality movies is an increasingly viable strategy. Just this week, A24, the studio behind the rise of Moonlight last year, decided to put their dark horse candidate this year, Lady Bird, into limited release on November 3rd after it emerged from the Telluride and Toronto film festivals with a 100% Fresh grade from Rotten Tomatoes. CinemaScore may be facing the prospect of an even broader inventory of ungraded top tier movies than it does today. It will be interesting to see how they respond to this challenge, if at all.

 

So Now Rotten Tomatoes Has No Impact On the Box Office? Not So Fast.

There has been a conventional wisdom evolving that Rotten Tomatoes movie ratings are negatively impacting ticket sales at the movies. Over the last couple of weeks, there has been a counter argument made based on a study posted in a September 10th blog. The Wrap, Variety, and other websites reporting on the movie industry have run with the story that Rotten Tomatoes has little, if any, impact on movie ticket sales. I believe that is an oversimplification of the study and the intersection of movie ratings and movie consumption.

The points made in the study that are getting the most attention are:

  1. There is very little statistical correlation between Rotten Tomatoes ratings and box office performance.
  2. The median Rotten Tomatoes rating for 2017 is 77.5% Fresh, whereas the ratings for each of the prior four years was either 72% or 73% Fresh.
  3. There is a correlation between Rotten Tomatoes ratings and Audience ratings.

So, the argument goes, you can’t blame Rotten Tomatoes for bad box office when it is statistically proven that it has no impact on box office and, by the way, critics have actually rated this year’s movies higher than last year’s, and audiences stay away from bad movies because they are more savvy today than they’ve been in the past.

I believe the third point should be the headline. When I’ve looked at this before  I’ve found a very strong correlation to the Certified Fresh, Fresh, and Rotten ratings and my “really like” ratings.  On the other hand, I’ve found that the percentage fresh rating has a weaker correlation to whether I’ll “really like” a movie. I wonder what the statistical correlation to box office performance is for the just the three broad ratings?

As to the second point, the overlooked item in the study is that not only have critics in the aggregate liked 2017 movies better that prior years, the worldwide box office has responded with higher ticket sales in 2017 than 2016. Is it possible that better movies in 2017 have translated into more people worldwide going to the movies?

The first point, and the one that became the headline in so many articles, doesn’t make a lot of sense to me. If there is a correlation between Rotten Tomatoes ratings and Audience ratings, doesn’t that suggest that Rotten Tomatoes has contributed to a more informed movie public And, because they are more informed, they are staying away from bad movies. Therefore, Rotten Tomatoes has impacted the box office. The fact that it is an indirect impact rather than a direct impact is a little misleading. Isn’t it?

Near the end of his study presentation Yves Berqquist, the author of the study, concludes that  “Audiences are becoming extremely adept at predicting and judging the quality of a film”. Rotten Tomatoes is just one of the tools audiences are using to pre-screen the movies they watch. IMDB ratings are taken into account as are Cinemascore grades. For example, Box Office Mojo, which is the go to site for movie box office information, specifically cited the “F” grade that Cinemascore gave to Mother! last weekend as a factor in the “supremely disappointing $7.5 million from 2,368 locations” opening weekend box office. Cinemascore has only given out nineteen F’s in almost forty years of movie surveys.

The movie industry may be looking for someone to blame for movie consumers behaving differently than they have in the past. But, the sooner the industry comes to grips with the new reality that movie audiences are more savvy today than they were in the past, the sooner they will improve their own fortunes. It is arrogant to blame Rotten Tomatoes for contributing to a more informed movie audience.

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It has been seven weeks since a new movie, Detroit, joined The Objective Top Fifteen after its opening weekend. There is a chance that streak might be broken this weekend. Assuming Cinemascore surveys the movie, I think it’s likely that the Boston Marathon bombing bio-pic Stronger will join the list. I have hopes that Battle of the Sexes will sneak in as well. Check out my update on Monday to see how good my instincts were.

 

Why Did “The Big Sick” Drop Out of the Objective Top Fifteen This Week?

This past Sunday my wife, Pam, and I went to see The Big Sick. The movie tells the story of the early relationship days of the two screenwriters, Emily Gordon and Kumail Nanjiani. In fact, Nanjiani plays himself in the movie. It is the authenticity of the story, told in a heartfelt and humorous way, that makes this film special.

On the following day, last weekend’s blockbuster, Dunkirk, moved into the second spot in the revised Objective Top Fifteen rankings. When a new movie comes on the list another one exits. This week’s exiting movie, ironically, was The Big Sick. Wait! If The Big Sick is such a great movie why isn’t it in my top fifteen for the year? Are all of the other movies on the list better movies? Maybe yes. Maybe no. You’ll have to determine that for yourselves. You see the Objective Top Fifteen is your list, not mine.

I developed the Objective Top Ten, which became Fifteen the beginning of July and will become Twenty the beginning of October, to provide you with a ranking of 2017 widely released movies that are most likely to be “really like” movies. Because the ranking is based on objective benchmarks, my taste in movies has no influence on the list. The four benchmarks presently in use are: IMDB Avg. Rating, Rotten Tomatoes Rating, Cinemascore Rating, and Academy Award Nominations and Wins. A movie like Hidden Figures that meets all four benchmarks has the greatest statistical confidence in its “really like” status and earns the highest “really like” probability. A movie that meets three benchmarks has a greater “really like” probability than a movie that meets only two benchmarks. And so on.

The important thing to note, though, is that this is not a list of the fifteen best movies of the year. It is a ranking of probabilities (with some tie breakers thrown in) that you’ll “really like” a movie. It is subject to data availability. The more positive data that’s available, the more statistical confidence, i.e. higher probability, the model has in the projection.

Which brings me back to The Big Sick. Cinemascore surveys those movies that they consider “major releases”. The Big Sick probably didn’t have a big advertising budget. Instead, the producers of the film chose to roll the movie out gradually, beginning on June 23rd, to create some buzz and momentum behind the movie before putting it into wide release on July 14th. This is probably one of the reasons why Cinemascore didn’t survey The Big Sick. But, because The Big Sick is missing that third benchmark needed to develop a higher probability, it dropped out of the Top Fifteen. On the other hand, if it had earned at least an “A-” from Cinemascore The Big Sick would be the #2 movie on the list based on the tie breakers.

And, that is the weakness, and strength of movie data. “Major releases” have it. Smaller movies like The Big Sick don’t.

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This weekend may be the end of the four week run of Objective Top Fifteen movie breakthroughs. Atomic Blonde, the Charlize Theron spy thriller, has an outside chance of earning a spot on the list. As of this morning, it is borderline for the IMDB and Rotten Tomatoes benchmarks. I’m also tracking Girls Trip which earned a Certified Fresh just in the last couple of days from Rotten Tomatoes and has an “A+” in hand from Cinemascore. For now, it is just below the IMDB benchmark. We’ll see if that changes over the weekend.

 

 

Vacation, My 100th Post, and a July “Really Like” Movie Hot Streak

I arrived in the city of Seattle yesterday in the wee hours of the morning. I’m here to introduce myself to my new, beautiful granddaughter. So if there is a contemplative, or distracted, feel to this week’s post, there is good reason.

This is also my 100th post. Not quite as momentous as your first grandchild, but a marker worthy of reflection nevertheless. It has been a labor of love and a challenge. Blogging was new to me when I started out 99 posts ago. I discovered that you don’t find your voice in the first post. Little by little though you develop a style that you become comfortable with and readers of your blog become comfortable with. If you’re lucky, enough people become engaged in your passion and come back for more. Thanks for your support if you’re one of those loyal followers, or even if you’ve just stopped by for an occasional “check and see”. On to the next 100 posts beginning with a look at what’s caught my eye at the Cineplex this coming weekend.

Dunkirk, which goes into wide release tomorrow, is poised to become the fourth high quality mega-hit in four weeks. As of this morning, it is 94% Certified Fresh on Rotten Tomatoes. And, the early overseas feedback on IMDB has produced an impressive 9.6 average rating. This Christopher Nolan depiction of the rescue of the surrounded British army at the beginning of World War II is being compared to the classic Saving Private Ryan. The Saving Private Ryan comparison benchmarks to keep an eye on are Certified Fresh 92%, IMDB Avg Rating 8.6 and Cinemascore “A”. Pre-wide release Dunkirk is exceeding the Rotten Tomatoes and IMDB scores. We’ll have to wait until Saturday for Cinemascore results. I’m excited about this one.

In addition to off schedule posts to this site, vacation for the Mad Movie Man invariably involves a trip to the movies. With an unusually high number of Certified Fresh movies at the theater it is almost a can’t miss proposition. But, the absolute can’t miss feature of this vacation is the incredible miracle of my granddaughter Addie Rose.

Cinemascore Is a “Really Like” Indicator

Those of  you who checked in on Monday to see the updated Objective Top Ten may have noticed that Cinemascore grades were included in the information provided for each movie. If you were particularly observant, you might have also noticed that the bar at the top of the page, which includes links to the movie ratings websites I use, now includes the link to Cinemascore. All of which means that Cinemascore grades are now officially included in the “really like” algorithm.

As I’ve mentioned before, the folks at Cinemascore have been surveying moviegoers as they leave the theater since 1978. They limit their surveys to the three or four movies each week that they suspect will do the best at the box office. This limited sample of movies represents around 40% of the movies in my database, which is a plenty big enough sample for me to work with.

The other factor in using the data is that the grades seem to line up with their “really like” potential.

Cinemascore Database Results
Grade Database Total Graded “Really Like” %
A+ 51 82%
A 201 80%
A- 212 73%
B+ 156 58%
B 117 50%
B- 52 42%
C+ 21 33%
C 9 11%
C- 4 0%
D+ 1 0%
D 0 0%
D- 1 0%

The “really like” percentages follow a logical progression by grade. Now, because the sample sizes for each grade are relatively small, I’ve had to group the grades into two buckets that represent above average Cinemascore grades and below average grades.

All Grades               825 65%
A+,A, A-               464 77%
All Other               361 50%

This suggests that a good Cinemascore grade is an A- or better (Talk about grade inflation!!). The statistical gap between the two buckets is great enough for it to be an effective differentiator of “really like” movies.

The practical effect of this change is that the Objective Top Ten will be more weighted to mainstream movies. Independent movies are less likely to be surveyed by Cinemascore for example. On the other hand, a movie like Hidden Figures, which already benefitted from high IMDB and Rotten Tomatoes scores, now adds a Cinemascore grade of A+. This makes the model even more confident that this movie is a “really like” movie and as a result the probability % for the movie goes higher, lifting it to the top of the list.

I’m excited about this enhancement and I hope you will be too.

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I mentioned last week that I had my eye on two movies, The Beguiled and The Big Sick. I jumped the gun a little bit because both of these movies only went into limited release last Friday. The Beguiled goes into wide release tomorrow, while The Big Sick goes into wide release on July 14th. Baby Driver, which went into wide release yesterday, is another new movie that looks good from the early indicators.

Next Monday the Objective Top Ten will become the Objective Top Fifteen (just in case you needed something else to look forward to this weekend). Have a “Really Like” 4th of July weekend at the movies!

Musings After a Quiet Movie Weekend

There were no changes this week to the 2017 Objective Top Ten. None of the movies that opened last weekend earned a Certified Fresh on Rotten Tomatoes. So, I have nothing to talk about. Right? Oh, you are so wrong.

First, regarding that Objective Top Ten that I update every Monday, I want to be clear about something. I’m not suggesting that you will like every movie on that list. I’m not suggesting that there aren’t good movies that didn’t make the list. In fact, my two favorite movies so far, Beauty and the Beast and Gifted, aren’t on the list. It is just an objective measure of quality. It doesn’t take into account your personal taste in movies. For example, if you typically don’t like Art House movies you may not like Kedi, which is a documentary about the hundreds of thousands of cats that have been roaming Istanbul for thousands of years, or Truman, which is a Spanish language film that celebrates the enduring nature of good friendship. These low budget movies tend to take risks and aren’t intended to please the general audience. But, would you really prefer to see the new Transformers movie which opened yesterday and is 16% Rotten on Rotten Tomatoes? You may prefer to avoid all three movies and that’s okay. The point of the list is to give you a menu of quality movies and if any naturally intrigue you, the odds are that it will be a “really like” movie for you.

Turning from low budget Art House films to big budget Blockbusters, the success of two other movies on the list explain why movies based on comic books are here to stay for the foreseeable future. Logan with its estimated $97 million production budget and Wonder Woman with its estimated budget of $149 million have returned a tidy return in worldwide box office receipts of over $617 million and $578 million, respectively. When quality movies in the comic book genre are made, they spin box office gold.

A couple of other notes on the Objective Top Ten List. In July I plan to expand the list to fifteen movies and in October I’ll expand it again to twenty movies. This will better accommodate the number of quality movies that typically are released over the second half of the year. Also, I’m close to being able to incorporate Cinemascore grades into the probabilities for the Objective Top Ten. It’s possible that this change may be incorporated as early as next Monday’s update. This change will differentiate better one movie from the next.

Finally, two movies that I have my eye on for this weekend are The Beguiled ,which earned Sofia Coppola the top director award at Cannes, and The Big Sick, which is already 98% Certified Fresh on Rotten Tomatoes.

Leave Mummy Out of Your Father’s Day Plans

One of the goals of this blog is to make sure that you are aware of the internet tools that are out there to protect you from wasting your time on blockbusters like The Mummy. While it had a disappointing opening in the U.S., moviegoers still shelled out an estimated $32.2 million at the box office last weekend for this bad movie. Overseas it met its blockbuster expectations with a box office of $141.8 million. However, if you were really in the mood for a horror genre movie a better choice, but not a sure thing, might have been It Comes At Night which had a more modest U.S. box office of $6 million.

As a general rule, I won’t go to a movie on its opening weekend. I prefer to get at least a weekend’s worth of data. But if you just have to see a movie on its opening weekend here are a couple of hints. First, if you are seeing the movie on its opening Friday, the most reliable indicator is Rotten Tomatoes. Most critics have released their reviews before the day of the movie’s release. The Rotten Tomatoes rating on the movie’s release date is a statistically mature evaluation of the movie. It won’t change much after that day.

If you are going to the movies on the Saturday of opening weekend, you can add Cinemascore to the mix. I’ve blogged about this tool before. This grade is based on feedback moviegoers provide about the movie as they are leaving the theater. The grade is posted on the Saturday after the Friday release.

Finally, by Sunday IMDB will produce a pretty good, though slightly inflated, average rating for the movie.

The comparison of these three checkpoints for The Mummy and for It Comes At Night might’ve been helpful to those who thought they were in for a “really like” movie experience.

Rotten Tomatoes IMDB Avg. Rating Cinemascore Grade
The Mummy Rotten (17%) 5.9 B-
It Comes At Night Certified Fresh (86%) 7.2 D

While the Cinemascore grade of D for It Comes At Night would keep me away from opening weekend for both movies, if I had to see one, it wouldn’t be The Mummy.

Here’s the data behind my reasoning. For IMDB, the breakpoint between a movie with a good chance that I will “really like” it and one that I probably won’t like is an average rating of 7.2. Movies with a 7.2 IMDB average rating of 7.2 or higher I “really like” 63.3% of the time. Movies with an IMDB rating less than 7.2 I “really like” 43.3% of the time. Turning to Rotten Tomatoes, Movies that are Certified Fresh I “really like” 68% of the time. These “really like” percentages drop to 49.6% for movies that are Fresh and 37.5% for movies that are Rotten. So absent any information based on my own personal tastes, I won’t go to the movieplex to watch a movie that isn’t graded Certified Fresh by Rotten Tomatoes and has an IMDB Rating 7.2 or higher. That doesn’t mean that there aren’t any movies out there that don’t meet that criteria that I wouldn’t “really like”. The movie may be in a genre that appeals to me which might provide some tolerance for a little less quality. That being said, the odds that I’ll “really like” a low rated movie are less than 50/50.

I should probably explore the potential of adding Cinemascore to the objective probability factors I use in developing “really like” probabilities. To date, though, I don’t have any Cinemascore data . I don’t yet have a feel for its “really like” reliability. For now, I just use it as another piece of data that might tip me one way or the other if I’m on the fence about a new movie.

Enjoy Father’s Day but stay away from Mummy.

Cinemascore Is For Opening Weekend, but Beware of Grade Inflation

We have just endured another Presidential Primary season where every tea leaf was micro-analyzed and every phrase parsed to death. One of the primary tools of the political pundits is the exit poll. In key districts across the primary State, pollsters await voters as they exit the polling place to determine who the voters were pinning their hopes on to lead the free world at that very moment and why. The exit poll fills our insatiable desire for instant feedback for what we’re collectively thinking.

The movie industry has its own version of the exit poll, Cinemascore. In the pre-IMDB days of 1978, the movie industry had the same concerns with critics that they have with Rotten Tomatoes today. The industry felt critics had too much influence with the viewing public. Cinemascore filled this perceived need to balance the sway of critics by measuring the opening night reaction to a movie from moviegoers who were walking out of the theater. Like political exit polls, the theaters polled in the survey were specifically selected to provide a cross section, regionally and demographically, of the viewing public in the U.S. and Canada. Participants in the survey answer six questions about the movie they’ve just watched including the assignment of a grade from A to F.

By going to the website linked above you can view the average grade from the surveys given to recent major movie releases. You can also type in a movie title released after 1978 to see that movie’s average grade. With a paid subscription you can enter the website and presumably access results from the other five questions surveyed. Not all movies are surveyed, only those considered major releases.

How useful are these grades? Well, if you absolutely can’t wait to see a movie, but you can hold off until Saturday night, they can be quite useful. The survey sample is representative of moviegoers like you. I would expect that most attendees of an opening night movie have a high degree of interest in the movie, just like you. On the other hand, if your decision to attend an opening weekend movie is more casually made, Cinemascore could be deceiving.

The 24 recent movie releases currently displayed on the Cinemascore Home Page are ranked below by grade with the accompanying IMDB rating results:

Cinemascore
Recent Movie Results
Movie Cinemascore # IMDB Votes IMDB Avg. Rating
ME BEFORE YOU A                6,217 7.9
CAPTAIN AMERICA: CIVIL WAR A            229,127 8.3
GOD’S NOT DEAD 2 A                3,809 3.3
JUNGLE BOOK, THE A              84,945 7.8
TEENAGE MUTANT NINJA TURTLES: OUT OF THE SHADOWS A-                8,013 6.5
X-MEN: APOCALYPSE A-            102,507 7.4
ALICE THROUGH THE LOOKING GLASS A-              12,479 6.4
CONJURING 2, THE A-                7,238 8.4
NOW YOU SEE ME 2 A-                3,696 7.2
BARBERSHOP: THE NEXT CUT A-                2,099 6.1
MY BIG FAT GREEK WEDDING 2 A-                8,083 6.2
ANGRY BIRDS MOVIE, THE B+              13,128 6.4
WARCRAFT B+              45,628 7.8
HUNTSMAN: WINTER’S WAR, THE B+              23,522 6.2
MONEY MONSTER B+              11,349 6.8
MOTHER’S DAY B+                3,643 5.4
BATMAN V SUPERMAN: DAWN OF JUSTICE B            299,641 7.0
KEANU B                7,507 6.6
NEIGHBORS 2: SORORITY RISING B              16,437 6.1
POPSTAR: NEVER STOP NEVER STOPPING B                2,815 7.4
RATCHET AND CLANK B                1,778 6.1
CRIMINAL B-                5,452 6.4
NICE GUYS, THE B-              23,900 7.8
DARKNESS, THE C                1,901 4.1

If an IMDB rating of 7.3 or higher is considered an above average rating, then only a Cinemascore of A is solidly reinforced by the IMDB average ratings. Of the 7 movies  receiving an A- grade only X-Men: Apocalypse and The Conjuring 2 were considered above average by IMDB voters. A Cinemascore of A- may not translate favorably when the more general audience begins to view the film. If on the other hand, you are really into Christian movies and you were really looking forward to God’s Not Dead 2, Cinemascore is going to be a better indicator of the quality of the movie than IMDB, whose voters may not be representative of your taste in movies.

Cinemascore was created before we had sites like IMDB. It still has its use for “must see” opening weekend moviegoers and movies for unique tastes. Once you get past opening weekend, however, IMDB is probably a better tool for word of mouth feedback.

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6/17/2016

I’ve entered my final estimate for Finding Dory this morning. The early indicators are that this will be a critical and box office success. I’ve forecasted it will be a “really like” of 85%.

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