What Is the Best Month for New Movie Releases? You Might Be Surprised.
Remember a few weeks ago when I mentioned that we were experiencing an unusual run of good July movies. Well…maybe it’s not so unusual.
After I made that comment, I made a mental note to myself to check and see how accurate my impressions were. I would have preferred to wait for this study until I had a large enough sample in the Objective Database I’m developing. An assessment based on say IMDB or Rotten Tomatoes ratings would probably be a lot more meaningful to you. But, that database isn’t large enough yet and my curiosity got the better of me. So, I took a peek at my own ratings and I was mildly surprised.
Based on the 2,016 movies I’ve seen in the last fifteen years, July releases had the highest percentage of “really like” movies for me. Here’s my ranking:
|Really Liked||Didn’t Really Like||Total||% “Really Like”|
I had assumed that December and November movies would top the list with their appeal to Oscar voters and the holiday movie crowd. But, on the surface, it looks like it is the lazy summer days of July that have the highest likelihood of a “really like” trip to the Cineplex.
While the rankings by month displayed above aren’t illogical, they do suggest the need for a more objective foundation. Consider that I’ve watched 233 December releases compared to only 148 July releases. Does that suggest that I’m more susceptible to the Oscar bait of December? Or, that I’m more selective in which July movies I see? For now, let’s just say that the data is suggestive and interesting, but not definitive. Just be careful what you see at the theater between now and November.
My rule of thumb for August releases is to avoid big budget movies and seek out a solid, small budget independent release. For those of you, like my wife, who have been waiting for The Glass Castle, the early reviews are not great. So far, it is 42% Rotten on Rotten Tomatoes. That rating, though, is based on only 24 critic reviews and so you can still hope. I just wouldn’t run out and see it right away.
The better bets are a couple of smaller movies. Wind River, which I commented on last week, went into limited release last weekend and goes into wide release this weekend. So far it has a 7.6 average rating on IMDB and is 87% Certified Fresh on Rotten Tomatoes. Also, you might check out Ingrid Goes West which premiered at Sundance in January but goes into wide release this weekend. The movie’s leads, Aubrey Plaza and Elizabeth Olsen, have been getting strong early reviews for their performances. Interestingly, Olsen has one of the leads in Wind River as well.