June Begins Something New
This post ushers in a new series of monthly posts for this blog. For the last two posts of each month I’ll be previewing the next month on the movie calendar. The first post will take a broad look at general trends for the month, using the data analysis you’ve grown accustomed to seeing on these pages. The second post will take a look at the specific movies being released during the month with an eye to identifying the best prospects for “really like” movies.
June has 8.2% of all of the days in the 2016 calendar and over the last five years 8.0% of all of the movies released have been released in June. Nothing startling there. What is noteworthy is that 11.3% of the annual movie theater gross box office sales is from June moviegoers. June generates above average revenue per movie released.
Who are the primary June moviegoers? College students home for summer vacation, with the stress of exam week behind them, are one source of movie traffic unique to June.. In the second half of the month, high school students, celebrating the end of another school year, and parents with younger children, trying to fill the extra hours available to spend with their kids, are another source.
So given the fact that June generates high revenue per movie driven by an influx of under 30 year olds, it shouldn’t be surprising that movies released in June have above average budgets and are targeted at young adults and children. In 2015 the top grossing June releases were:
|Top Movies||Gross (000000)||Budget (000000)|
|Jurassic World||$652.30||$ 150.00|
|Inside Out||$356.46||$ 175.00|
|Ted 2||$81.48||$ 68.00|
|Insidious Chapter 3||$52.22||$ 10.00|
These five movies generated a gross box office of $1,253,290,000 against a combined budget of $468,000,000. Can you spell p-r-o-f-i-t-s?
The target audience in June is further reinforced by the IMDB demographic ratings for these five movies:
|Under 30||Over 30|
|Insidious Chapter 3||22,555||6.2||15,109||5.9|
|All Five||$ 451,116||7.4||$ 315,358||7.1|
Under 30s rate these movies consistently higher than over 30s. Both demographics liked Inside Out and neither group was high on Ted 2 or Insidious: Chapter 2.
As a representative of the over 30 group, is June a good month for “really like” movies? I’d say it’s a below average month. Based on the 168 June movies in my database, there is a 36.1% probability I will “really like” a movie released in June. Of the Top 50 IMDB movies, only 6% were released in June. Of the 43 Academy Award nominated movies for Best Picture over the last five years, only 2 were released in June.
It is just not a great month for adult-oriented movies. That being said, it isn’t a wasteland either. There are a number of movies that qualify as “really like” movies that were released in June. You might recall that movies recommended by all five of the websites I follow qualify as a “really like” movie. Here are five June “really like” movies:
|Bourne Identity, The|
|Raiders of the Lost Ark|
These five terrific movies offer up some hope that my search for June gems won’t result in a blank page when I return on Monday.